Exhibiting is a powerful B2B marketing tool!

It is about us getting you in front of hundreds of new customers so that you can create new relationships, generate leads, and build the profile of your business – from many months before the event to the all important follow-up period in the weeks following.

How long would it take you to find hundreds of Decision Makers who may be interested in sourcing your product or service - locally? The Expo attracts these people - who are as eager as you are to form new business networks

Expos are a cost effective marketing tool: Getting your business directly in front of your customers....So you can start a conversation and a relationship!  


WHO WILL ATTEND:

The event is targeted at and created for the business owner/operator - the established business person as well as the growing and emerging demographic of the self-employed - and mixing those people with the larger companies, organisations, govt departments and agencies who wish to support and do business with the small business sector, you are only going to network with decision makers who want to do business. 

60% of attendees will be business owners/operators of businesses with fewer than 20 employees, 2 % to 5% will be micro and solo business, 2 % - 5% will be those about to launch their own business, and around 30% will be middle to senior managers of govt departments, agencies, institutions, medium to major corporates.  In fact the breakdown of attendance very closely mirrors the profile of the business community.

HOW MANY PEOPLE WILL ATTEND:

We estimate approx. 800 people will attend the event. 

Approx. 30% will visit for an hour or two, 30% for three to 6 hours, and 30% for the full day and a half.   That means that unlike a big consumer show where people sweep quickly past your exhbition site once and if you don't grab them they are lost, at this event delegates travel back and forth throughout the trade show over and over again. 

It means that you have multiple opportunities to network with them, plenty of time to fully explain how your business can help theirs.

WHY DO THEY ATTEND:

We build a quality program of presentations that appeal to the experienced and sophsticated buisness owner as well as those who are relatively new to self employment.   The program  features over 30 business develompent seminars, workshops, interviews, panel discussions and forums.  The people who come to the Expo are hungry for REAL information that they can directly apply to their business. If you have information which you can share, display and distribute from your exhibition booth, they want to know you!


Exhibiting puts you at the Coal Face of Local Business.  This Expo delivers targeted reach and frequency.

Only 8 3m x 2m exhibition sites available.  Exhibitor's packages  cost just under $1,000

Book to be part of the event